

Ultimately, every customer and prospective customer must choose service providers based on their unique criteria. To help you answer the question, "Why Choose IIR?" here's a little more detail about how we create value for customers, our guiding principles, and our customers.
Industrial Info creates value for its customers by gathering, confirming, updating, and disseminating intelligence about industrial plants and their spending activities. Industrial Info researchers contact plant owners and project managers to identify and confirm current and future projects at industrial facilities. Each day, IIR disseminates intelligence to its clients using a variety of tools that support its clients' sales-development, planning, and marketing efforts.
Industrial Info offers clients an integrated intelligence solution to help them grow their business. This integrated solution can be utilized across a client's various operations, including sales, marketing, and business development, as well as within specific operating units. Most importantly, clients can gain greater knowledge of the industrial marketplace by combining data and intelligence from Industrial Info with their own internally generated information.
More than 60 members of the Fortune 500 have chosen to be our customers. As well, hundreds of national and regional customers turn to IIR to boost their sales and marketing effectiveness.
Our customers include: engineering and construction firms; equipment manufacturers, suppliers and distributors; insurance and risk-management companies; banking, finance and venture capital firms; energy producers and transporters; utilities; and industrial plant owners.
Industrial Info has expanded globally as our customers' needs have grown. So many of our customers have gone global, or become part of global supply chains, that we needed to be on the ground in five continents, gathering local market intelligence.
The quality of IIR's products and services depends on the quality of our employees. In building and growing our business, we hire smart, entrepreneurial, customer-centered people, and we turn them loose. Our philosophy is to offer high-performers a clear career path, give them appropriate responsibility and accountability, and get our high performers into leadership positions.
Ed Lewis, IIR's founder and chief executive, said: "One of my core principles is to always treat people the way I would want to be treated. I've tried to live by the maxim, 'Say what you mean, mean what you say, and do what you say and mean.' I thought this kind of workplace would create loyal employees who would stay with IIR for a long time." And they have.
When Lewis formed IIR in 1983, he was able to attract good, seasoned talent, including senior process engineers and plant managers that were taking early retirement due to cutbacks and layoffs. Together, they built the company's market research methodology and trained junior staff members who are members of the leadership team today. Industrial Info's senior research leaders all have extensive experience in their respective industries – typically 10 years or more.
Today, IIR has a global footprint and an extraordinarily deep reservoir of industry-specific expertise, but we are committed to maintaining our personalized service to customers. If you have questions about a particular project, or need help tracking changes in projects, we make it easy to reach us by phone, fax, or email. We welcome your inquiries! And we commit to a quick turn-around in responding to client inquiries. Industrial Info cares about its clients' success. We go the extra mile to meet—even anticipate—client needs and exceed their expectations.
We live in an on-demand society. Research that is not constantly updated does not best serve the needs of our clients. So if you need current, accurate, and confirmed data on industrial project spending around the world, we would be delighted to speak with you.
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