Frothy Future Ahead: Beer Market Realigns to Changing Consumer Trends

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Researched by Industrial Info Resources (Sugar Land, Texas)--The beer market is strong, but is starting to face headwinds. As reported by Berenberg Research, Generation Z drinks 20% less alcohol per capita than their Millennial counterparts, who already drink less than both Gen X and Baby Boomers, sparking concerns about future growth. "Low-no alcohol" beverages--ranging from juices to emerging trends, like mocktails or beverages infused with cannabis--are becoming more popular.

Industrial Info is tracking more than 430 beer brewing projects worldwide, totaling more than US$12.7 billion in investment value. Mexico, one of the world's leading producers of barley grains, is the largest spender at about US$3.9 billion, followed by China (US$3.5 billion), Brazil (US$1.5 billion) and the U.S. (US$1.19 billion).

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A few multinational brewing companies dominate the global beer market. The biggest spender is Constellation Brands Incorporated at about US$3.1 billion, followed by Anheuser-Busch InBev (US$1.8 billion), Heineken Holding NV (US$1.3b3 billion) and Tsingtao Brewery Group Company Limited (US$1 billion).

Beer is one of the oldest alcoholic beverages in the world. It is crafted predominantly from malted barley, but rice, wheat and maize also can be used as active ingredients. As per the Oxford Companion to Beer, it stands as the third-most consumed drink. As reported by Kirin Holdings, in 2020, global beer consumption stood at 177.5 million kiloliters and increased to about 185.6 million kiloliters in 2021, an increase of 4% year-on-year.

Industrial Info Resources (IIR) is the leading provider of industrial market intelligence. Since 1983, IIR has provided comprehensive research, news and analysis on the industrial process, manufacturing and energy related industries. IIR's Global Market Intelligence (GMI) platform helps companies identify and pursue trends across multiple markets with access to real, qualified and validated plant and project opportunities. Across the world, IIR is tracking more than 200,000 current and future projects worth $17.8 trillion (USD).