Industrial Info Adds 6,000 New Industrial Projects to its Global Database in First-Quarter 2012

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By Industrial Info Resources (Sugar Land, Texas)--The Information Age has radically altered today's business climate. Information overload is the result, which is forcing companies to become more qualitative than quantitative with their market intelligence needs. This trend inspired Industrial Info to design and develop the "Focus Marketing" business strategy, which replaces older, traditional information-gathering methodologies with a direct-research approach.

Since 1983, Industrial Info's philosophy has always been to validate and verify market intelligence before offering it to our clients. Our business strategy is now being implemented across six continents by researchers conversing in more than 50 different languages. In addition to its headquarters in Sugar Land, Texas, Industrial Info has offices in Argentina, Ireland, the Philippines, Dubai, China, Japan, India and Australia.

Five years ago, Industrial Info completed its Universal Research Input Interface, which gave the company the IT infrastructure to grow the business across six continents. The key to growing globally was to recruit individuals that were highly educated with regional language skills and who have the aptitude and desire to learn the research methodology, thus replicating what Industrial Info has achieved in North America. To employ the "As One" research methodology, Industrial Info implemented a research mentor leadership strategy by using its senior vertical industry research leaders to travel and train the staff in the countries where the new researchers work.

One of the most important aspects of having these regional offices is that they provide Industrial Info with a highly trained, knowledgeable staff that understands regional customs and values, allowing researchers to communicate directly with contacts in their own languages. For example, at Industrial Info's European headquarters in Galway, Ireland, researchers speak 20 European languages, from Belarusian to Slovak, allowing a full understanding of the details for each plant and project report. Like the European office, our offices in Southeast Asia, India, Argentina and other locations give the company access to researchers that are fluent in 50 languages, allowing Industrial Info to have an on-the-ground regional and linguistic presence that helps keep our research as timely and accurate as possible.

Industrial Info now has more than 175 people with more than one year of tenure working for it outside North America, providing quality research based on a single methodology. Industrial Info has established its nucleus to increase its total global coverage by no less than 35% per year.

In the first quarter of 2012, Industrial Info:

• added 6,000 new projects to its Global Industrial Project Database
• performed project updates on more than 19,000 existing projects
• added or confirmed information on 17,700 maintenance turnarounds and shutdowns
• verified more than 19,000 plant records
• confirmed more than 190,000 pieces of contact information for the key purchasers, decision-makers and managers for plants and projects.

The frequency with which Industrial Info verifies its market intelligence, coupled with its other quality-assurance and data-integrity principles, is called the Living Forward Reporting Principle™. This principle guarantees that Industrial Info provides the most accurate and timely market intelligence on industrial project spending around the world.

Industrial Info Resources (IIR), with global headquarters in Sugar Land, Texas, and eight offices outside of North America, is the leading provider of global market intelligence specializing in the industrial process, heavy manufacturing and energy markets. Industrial Info's quality-assurance philosophy, the Living Forward Reporting Principle™, provides up-to-the-minute intelligence on what's happening now, while constantly keeping track of future opportunities.