Electric Vehicles: In the U.S., Initial Enthusiasm Gives Way to Buyer's Remorse

July 18, 2024--Written by John Egan for Industrial Info Resources (Sugar Land, Texas)--General Motors Company (NYSE:GM) (Detroit, Michigan) was one of the last automakers to abandon its aggressive electric vehicle (EV) sales target. On July 15, that domino fell as Chief Executive Mary Barra said the company would not meet its goal of having the capacity to manufacture 1 million EVs in North America by yearend 2025 "just because the market is not developing, but it will get there. We're going to be guided by the customer."