Efforts to Grow Industrial Market Share for RSC Equipment Rental Beginning to Bear Fruit

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Researched by Industrial Info Resources (Sugar Land, Texas). With rising industrial project construction activity this year, reliable equipment rental solutions are paramount on owners’ minds, especially with the recent bout of equipment shortages making the news. With that in mind, RSC Equipment Rental (Scottsdale, Arizona), has initiated marketing programs and internal education campaigns with the goal of growing sales in the industrial marketplace.

With 2005 sales of $1.6 billion, RSC generates most of its income supplying equipment for the commercial, non-residential construction sector. The industrial sector accounts for the majority of the remaining rental revenue. RSC is placing a stronger emphasis on industrial projects, which can be less cyclical and typically provide a higher rate of return than the commercial, non-residential sector projects.

How does a company with more than 450 rental stores in nine geographic regions in the U.S. and Canada increase its impact in the industrial marketplace? Among other efforts, RSC has teamed with Industrial Info Resources (Sugar Land, Texas) to educate its sales force and leverage Industrial Info’s industry knowledge and cutting edge marketing and communication tools, like PECWeb Direct, to help target hot markets and projects in North America.

Click on the attached image to view a map showing RSC Equipment Rental locations.

Jason Hannah, senior market analyst for RSC Equipment Rental says, “We’ve had a long-term relationship with Industrial Info. They provide excellent service and innovative marketing solutions, providing the tools and support we need to tap the full potential of the industrial market.”

RSC and Industrial Info are co-sponsoring monthly ’webinars’ to educate RSC’s regional, district, and store sales personnel on how to utilize the PECWeb Direct search tool to find leads. There is also a push to merge RSC’s customer relationship management (CRM) system with sales leads linking directly to Industrial Info’s North American Industrial Database.

Equipment rental is a key component of any industrial project, whether it is a grassroots plant or major expansion of an existing facility. Most projects begin with a requirement for generators to provide temporary power. Before a building can be constructed, civil work and site preparation is performed, requiring rental equipment such as excavators, earthmovers, and backhoes. RSC Equipment Rental provides this equipment and much more as the project progresses, such as concrete making equipment, small cranes, jacks, hydraulics, pumps, lifts (fork, scissor, boom), water trucks, tractors, loaders, and welding equipment to name a few.

Mr. Hannah goes on to state, “Industrial Info’s data has been instrumental in providing information necessary to establish contacts with key project personnel leading to successful bidding opportunities for projects such as a major Food & Beverage Industry plant scheduled to begin construction this winter in the Great Lakes Region and a new ethanol plant nearing completion in Madera, California.”

For more information on how RSC Equipment Rental can support your next construction project, contact Jason Hannah by email at Jason.Hannah@rscrental.com or call 480-609-2036.

RSC Equipment Rental is a leading provider of equipment rental services for the construction, industrial/petrochemical, manufacturing and governmental sectors. RSC provides a complete line of construction equipment for rental and sales. The product offering includes material handling, compaction and paving, concrete and masonry, demolition, earth moving, excavating, welding, air and electric powered equipment, aerial work platforms and other solutions for the construction markets and turnaround, maintenance and repair solutions for the industrial markets. Based in Scottsdale, Arizona, RSC has a network of more than 450 company-owned and operated locations in the United States and Canada. For more information, visit RSCrental.com.

Industrial Info Resources (IIR) is a Marketing Information Service company that has been doing business for over 23 years. IIR is respected as the leader in providing comprehensive market intelligence pertaining to the industrial processing, heavy manufacturing, and energy-related industries throughout the world.