Frothy Future Ahead: Beer Market Realigns to Changing Consumer Trends

Frothy Future Ahead: Beer Market Realigns to Changing Consumer Trends

Frothy Future Ahead: Beer Market Realigns to Changing Consumer Trends

NEW DELHI--November 29, 2023--Researched by Industrial Info Resources (Sugar Land, Texas)--The beer market is strong, but is starting to face headwinds. As reported by Berenberg Research, Generation Z drinks 20% less alcohol per capita than their Millennial counterparts, who already drink less than both Gen X and Baby Boomers, sparking concerns about future growth. "Low-no alcohol" beverages--ranging from juices to emerging trends, like mocktails or beverages infused with cannabis--are becoming more popular.

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