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Dynamics Shift in Global Alcoholic Beverage Market

The demand for traditional alcoholic beverages around the world remains steady

Released Monday, September 30, 2024


Researched by Industrial Info Resources (Sugar Land, Texas)--The global alcoholic beverage market is evolving, owing to changing consumer preferences and the rising demand for non- and low-alcoholic beverages (the third-most rapidly expanding beverage segment in the U.S.). Despite the shifting focus, with Gen-Z drinking about 20% less when compared with Millennials, the demand for traditional alcoholic beverages around the world remains steady. Craft and premium alcoholic beverages, as well as ready-to-drink cocktails, have been witnessing an increase in demand globally.

As a result, manufacturers increasingly are investing in new capacity buildouts and expanding existing capacities. They also are diversifying into products like flavored mix-ins (such as coconut water and fermented mixers), hard seltzers and cannabis-infused drinks.

Industrial Info is tracking about 1,400 active capital-spending projects, totaling about US$28 billion of investment, aimed at the production of alcoholic beverages. About 49% of the investment is geared toward grassroot projects, while 37% is directed at plant expansions.

Industrial Info also tracks about 4,800 operational alcoholic beverage-production facilities globally, comprising breweries, distilleries and wineries. A majority of these plants operate in the U.S. (1,852), India (397) and China (356).

Subscribers to Industrial Info's Global Market Intelligence (GMI) Food & Beverage Project and Plant databases can click here for a full list of detailed project reports for alcoholic beverage-production projects, and click here for a full list of related plant profiles.

With an aggregate spend of about US$7 billion, Constellation Brands Incorporated (NYSE:STZ) (New York, New York), Anheuser-Busch InBev (NYSE:BUD) (Brabant, Belgium), Heineken Holding NV (North Holland, Netherlands) and Diageo plc (NYSE:DEO) (London, England) are the top players in the market. They collectively hold a quarter of the global market share.

Industrial Info Resources (IIR) is the leading provider of industrial market intelligence. Since 1983, IIR has provided comprehensive research, news and analysis on the industrial process, manufacturing and energy related industries. IIR's Global Market Intelligence (GMI) platform helps companies identify and pursue trends across multiple markets with access to real, qualified and validated plant and project opportunities. Across the world, IIR is tracking more than 200,000 current and future projects worth $17.8 trillion (USD).

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