Cox Target Media Opens New $200 Million Printing, Mailing Facility in Florida

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Researched by Industrial Info Resources (Sugar Land, Texas)--Cox Target Media Incorporated (Largo, Florida), a subsidiary of privately owned Cox Enterprises Incorporated (Atlanta, Georgia), has opened a new printing and mailing manufacturing center, Valpak Direct Marketing Systems Incorporated, in St. Petersburg, Florida. Construction on the $200 million, 470,000-square-foot building began in spring 2006 and was completed in the fourth quarter of 2007.

A grand opening ceremony is scheduled for this summer. Plant operations were relocated from Largo and Elm City, North Carolina, to the new center. The facility features some of the world's most advanced mail distribution, printing, packaging, collating and material-movement systems. Grady Pridgen Incorporated (St. Petersburg) provided general construction services.

Cox Target Media, one of North America's leading direct marketing companies, had estimated sales of $43 million in 2007. The company has more than 1,800 employees across the U.S. The company supports approximately 200 Valpak franchises with nearly 2,000 sales representatives and office staff.

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